Futuristic lighting and a clean, modern approach—this Wall Street Journal assignment at Lucid Motors explored the ambition and challenges of creating affordable electric vehicles.
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This Wall Street Journal assignment took me to Lucid Motors to photograph CEO Peter Rawlinson and document the showroom and car parts for a story about the challenges of building affordable electric vehicles.
The photo editor’s brief was simple: “Make it futurey.” With that in mind, I leaned into a clean, modern look and chose green as the accent color—green felt like the perfect fit with its ties to innovation and sustainability.
Peter Rawlinson turned out to be one of the nicest, most personable CEOs I’ve worked with—his British accent didn’t hurt either. At one point, he casually dropped that he went to school with Patrick Stewart, aka Captain Picard from Star Trek. How’s that for a fun connection to the future?
I loved the challenge of making these visuals feel sleek and forward-thinking while keeping the human side of the story front and center. It’s always satisfying to take a simple gray backdrop and, with a little lighting and intention, create images that bring a story to life.
This Wall Street Journal assignment took me to Lucid Motors to photograph CEO Peter Rawlinson and document the showroom and car parts for a story about the challenges of building affordable electric vehicles.
The photo editor’s brief was simple: “Make it futurey.” With that in mind, I leaned into a clean, modern look and chose green as the accent color—green felt like the perfect fit with its ties to innovation and sustainability.
Peter Rawlinson turned out to be one of the nicest, most personable CEOs I’ve worked with—his British accent didn’t hurt either. At one point, he casually dropped that he went to school with Patrick Stewart, aka Captain Picard from Star Trek. How’s that for a fun connection to the future?
I loved the challenge of making these visuals feel sleek and forward-thinking while keeping the human side of the story front and center. It’s always satisfying to take a simple gray backdrop and, with a little lighting and intention, create images that bring a story to life.
